1 Individual, Small Group, Large Group: NAIC enrollment reported for year‐end 2023; Self-insured enrollment: from internal sources, SEC, EMMA financial statement filings and publicly available information.
2 “Is a company I can trust.” Brand Strength Measure Survey, Blue Cross Blue Shield Association, 2014 – 2022, results based on approximately
70,000 online interviews with an 8, 9 or 10 response (scale of 1 to 10).
3 “Is a name you can trust.” Brand Strength Measure Survey, Blue Cross Blue Shield Association, 2010 – 2013, results based on approximately
800 interviews (half members/half non-members) collected through a random digit dial telephone survey.