1 Individual, Small Group, Large Group: NAIC enrollment reported for year‐end 2023; Self-insured enrollment: from internal sources, SEC, EMMA financial statement filings and publicly available information.
2 "Is a company I can trust." (online interviews conducted 2014-2025), Brand Strength Measure Survey, Blue Cross Blue Shield Association.
3 “Is a name you can trust.” Brand Strength Measure Survey, Blue Cross Blue Shield Association, 2010 – 2013, results based on approximately 800 interviews (half members/half non-members) collected through a random digit dial telephone survey.