Fitness discounts and rewards

Health programs, discounts and rewards vary by health plan. Members should log in or call to confirm eligibility.

Earn rewards with Blue Care Advisor

Walking. Learning. Preventive care visits. These steps and many more contribute to better health.  

Healthy choices can be made every day, regardless of where you live, work and play. That's why Blue Cross and Blue Shield of Minnesota (Blue Cross) supports good choices 24/7, 365 days a year via a health and wellbeing platform called Blue Care Advisor. When you complete the healthy activities recommended within Blue Care Advisor and set by your employer*, you earn rewards that help your health and wallet. 

You'll see recommendations based on your plan's benefits and personal health history along with suggested steps you can take to improve your health. You can also access your health plan information, claims and more when you log in. 

Learn more about Blue Care Advisor 

Save with Blue365

Shop products and services that compliment your health and get discounts from Blue365. This includes discounted active wear, footwear, nutrition products and more.

Fitness Your Way by Tivity Health is one popular offering that features a $29 monthly fee (with a $29 one-time enrollment fee) for access to a network of 10,000 gyms nationwide, so you can still work out for less. You can also get discounted access to numerous health and wellbeing products and specialists. 

Shop the Wellness Discount Marketplace

What about my gym discount? 

Plans that have Blue365 can still purchase a discounted gym membership through the Fitness Your Way offer.

Most health plans have moved away from focusing on gym visits alone because it excludes the activity you accomplish elsewhere and only applies to those with a paid membership. It's still a great idea to join a gym for expert guidance, motivation and tools to support your goals, but we want to reward your other efforts as well. A fitness center discount is no longer offered.

*Incentives vary. Log in and look for Your Rewards.  

Health programs vary by health plan. Members should log in or call to confirm eligibility. 

Blue Care Advisor is not available for minors, Medicare members or Blue Plus Minnesota Health Care Programs (Medicaid). 

Blue Care AdvisorSM is an offering of Blue Cross® and Blue Shield® of Minnesota, a nonprofit independent licensee of the Blue Cross and Blue Shield Association. 

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Health programs

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