Blue Cross challenges Minnesotans to “park healthier”

August 06, 2012

Shoppers at Southdale, Ridgedale, Eden Prairie and Maplewood Malls encouraged to “Park Away for a Day”

EAGAN, Minn. (August 6, 2012) — Blue Cross and Blue Shield of Minnesota is rolling out the next piece of its “Today is the day…” campaign at the Southdale, Ridgedale, Eden Prairie and Maplewood Mall parking lots in the Twin Cities. Brightly colored parking spots, delivering the message “Today is the day we burn calories by parking here,” challenge drivers to change their definition of what a “good parking spot” can be.

While the spaces will be up during August, today Blue Cross is asking shoppers to “Park Away for a Day” to incorporate a small lifestyle change that, over time, can make a big impact in a person’s health. The spaces are located at the back of each mall’s parking lot and will add a few more steps to shoppers’ daily activity levels.

“Our studies show that 61 percent of Minnesotans are overweight or obese, and 66 percent of Minnesotans have sedentary jobs,” said Dr. Marc Manley, Blue Cross vice president and chief prevention officer. “People who make small, incremental changes to their behavior, such as parking further out from their destination and walking more, are taking important steps toward a healthier and longer life. We’re encouraging all Minnesotans to be more active in order to promote overall better health.”

The “Today is the day” campaign encourages Minnesotans to begin making healthy choices and includes the TV ad “Tomorrow,” seen here: http://www.youtube.com/watch?v ExternalLink  

Blue Cross and Blue Shield of Minnesota, with headquarters in the St. Paul suburb of Eagan, was chartered in 1933 as Minnesota’s first health plan and continues to carry out its charter mission today: to promote a wider, more economical and timely availability of health services for the people of Minnesota. A nonprofit, taxable organization, Blue Cross is the largest health plan based in Minnesota, covering 2.9 million members in Minnesota and nationally through its health plans or plans administered by its affiliated companies. Blue Cross and Blue Shield of Minnesota is an independent licensee of the Blue Cross and Blue Shield Association, headquartered in Chicago. Go to bluecrossmn.com to learn more about Blue Cross and Blue Shield of Minnesota.

Media contacts:
Jean Miller
Blue Cross and Blue Shield of Minnesota
651-662-6479 or 952-956-2554
jean_m_miller@bluecrossmn.com

Drew Henry
Tunheim
952-851-7228 or 651-210-0788
dhenry@tunheim.com