Blue Cross and Blue Shield of Minnesota introduces “My Chat with Chewie”

woman talking on phone

Blue Cross and Blue Shield of Minnesota introduces “My Chat with Chewie”

February 13, 2013

A new children’s book from the Center for Prevention helps make conversations about eating healthy easier for parents and more fun for kids.

EAGAN, MINN. (February 13, 2013) – Parents can play a fundamental role in teaching their kids how to make nutritious food choices. What they may lack are the tools to start the conversation. That’s why Blue Cross and Blue Shield of Minnesota (Blue Cross) is introducing “My Chat with Chewie” – a brightly illustrated children’s book that makes discussions about healthy food easy and fun.

Available as a downloadable e-book, “My Chat with Chewie”:

  • Features an engaging storyline, told from a child’s point of view
  • Is designed to be read by an adult to a 4- to 8-year-old child
  • Introduces Chewie, a furry friend with an appetite for fruits and vegetables. After being invited to a picnic featuring less-nutritious treats, Chewie decides it’s time to speak up.
  • Ends with interactive “chat points”

The book is available at www.mychatwithchewie.com, ExternalLink where families can also play a fruit and vegetable matching game and get more healthy eating tips.

Starting these conversations now is essential. More than 62 percent of adult Minnesotans are overweight or obese, which puts them at an increased risk for high blood pressure, type 2 diabetes, heart disease, stroke, osteoarthritis and colon cancer, according to the Centers for Disease Control and Prevention. Unless something changes, Minnesota kids risk facing the same fate. Tools like this book can help parents have conversations that lead to better choices.

About the Center for Prevention
The Center for Prevention ExternalLink at Blue Cross and Blue Shield of Minnesota delivers on Blue Cross’ long-term commitment to improve the health of all Minnesotans by tackling four leading causes of heart disease and cancer: tobacco use, obesity, lack of physical activity and unhealthy eating. Funded through proceeds from Blue Cross’ historic lawsuit against the tobacco industry, we collaborate with organizations statewide to help build vibrant communities where healthy choices are easier and more accessible.

About Blue Cross and Blue Shield of Minnesota
Blue Cross and Blue Shield of Minnesota, with headquarters in the St. Paul suburb of Eagan, was chartered in 1933 as Minnesota’s first health plan and continues to carry out its charter mission today as a health company: to promote a wider, more economical and timely availability of health services for the people of Minnesota. Blue Cross is a not-for-profit, taxable organization. Blue Cross and Blue Shield of Minnesota is an independent licensee of the Blue Cross and Blue Shield Association, headquartered in Chicago. Go to bluecrossmn.com to learn more about Blue Cross and Blue Shield of Minnesota.

Contact:
Stacy Housman
Communications | Center for Prevention
651-662-1415
stacy_m_housman@bluecrossmn.com