Highlights & innovation

Here are some highlights of what we’re doing to improve our members' health and the cost and quality of health care.

Online Care Anywhere®
An innovative way to get health care, Online Care Anywhere lets people talk to a doctor online. Doctors are board certified and can review health history, make a diagnosis and prescribe medication (if needed).
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Fitness discounts
Our members can get a monthly membership credit if they exercise 12 times a month. They can choose from the largest network of gyms and fitness centers in the state.

Retail clinic coverage
We were the first health plan in the nation to cover visits to retail health clinics and waive copays for these visits.

Stop-Smoking Support
Our stop-smoking program achieved a six-month quit rate* of 39% in 2012, more than six times higher than the national rate of 6.2%.

Care Comparison tool
This helpful tool provides cost and quality information for common procedures at doctors, clinics and hospitals in our networks. It helps people make smarter, more informed choices about their health care spending.

Recognizing Excellence(SM) program
The Recognizing Excellence(SM) program rewards doctors who achieve better evidence-based clinical outcomes and preventive health measures. The program is intended to motivate them to continually improve care for their patients.

Health care quality improvement
We sponsor several health care quality programs in Minnesota. These include the Institute for Clinical Systems Improvement (ICSI), MN Community Measurement, Blue Distinction® Centers for Excellence and the Minnesota Health Information Exchange (MN HIE).

Health Care University
The Institute for Healthcare Consumerism (IHC) recognized Blue Cross and Blue Shield of Minnesota with a 2013 Superstar Award. The award was given for the successful pilot of Healthcare University, an employee benefits education program created by Change Healthcare. The program uses videos, quizzes and arcade-style games to teach the basics of health care.
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Blue Cross Foundation
Since 1986, our Foundation has given more than $30 million to create healthier Minnesota communities.
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Prevention Minnesota
Since 2006, the Center for Prevention has given more than $55 million to tackling the leading causes of preventable death and disease, including tobacco use, lack of physical activity and unhealthy eating.
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* Tobacco-free for 6 months or more