Generic drugs

Americans are using more prescription drugs to manage health conditions and prevent problems than ever before, and those drugs are also more expensive than ever before. The amount we spent on drugs increased an average of 8.3 percent a year from 1994 to 2004, and is one of the main reasons the cost of health care is increasing.

Use these messages to educate employees on why they should choose generic drugs when possible.

Direct mail

Generics are just as effective (PDF) — Explain that generics are the same as brand name drugs, but cost less.

Generics are just as effective – Spanish (PDF) — Explain that generics are the same as brand name drugs, but cost less.

One way to help keep costs down (PDF) — Explain that generics are the same as brand name drugs, but cost less.

One way to help keep costs down – Spanish (PDF) — Explain that generics are the same as brand name drugs, but cost less.

E-mails

Subject: Pay for the medicine, not the brand name (MS Word) — Help keep health care affordable by using generic drugs.

Newsletter articles

Headline: Pay for the medicine not the brand name (MS Word) — Help keep health care affordable by using generic drugs.

Paycheck stuffers

Generics are just as effective (PDF) — Explain that generics are the same as brand name drugs, but cost less.

Generics are just as effective – Spanish (PDF) — Explain that generics are the same as brand name drugs, but cost less.

One way to help keep costs down (PDF) — Explain that generics are the same as brand name drugs, but cost less.

One way to help keep costs down – Spanish (PDF) — Explain that generics are the same as brand name drugs, but cost less.

Posters

Generics are just as effective (PDF) — Explain that generics are the same as brand name drugs, but cost less.

Generics are just as effective - Spanish (PDF) — Explain that generics are the same as brand name drugs, but cost less.

One way to help keep costs down (PDF) — Explain that generics are the same as brand name drugs, but cost less.

One way to help keep costs down - Spanish (PDF) — Explain that generics are the same as brand name drugs, but cost less.

Table tents

Generics are just as effective (PDF) — Explain that generics are the same as brand name drugs, but cost less.

Generics are just as effective – Spanish (PDF) — Explain that generics are the same as brand name drugs, but cost less.

One way to help keep costs down (PDF) — Explain that generics are the same as brand name drugs, but cost less.

One way to help keep costs down — Spanish (PDF) — Explain that generics are the same as brand name drugs, but cost less.