Employee communication resources

Encourage employees to make the most of their health plan

Spotlight
Encourage your employees to use Online Care Anywhere to get Minnesota doctor consultations online.
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How to use these resources
On the planning tab, you’ll find a sample plan. If you want to see materials for a specific health plan program or health topic, see all topics .

  • Consumer-directed health plans – help employees understand the benefits of Options Blue, the plan with an account
  • Health education – encourage employees to develop healthier and cost-saving habits like eating healthy, choosing generic drugs, wearing a bike helmet and more
  • Health Support – support your employees and their families to be healthier, happier and more productive. Promote the Health Assessment, Health Guides, 24-Hour Nurse Advice Line, FluStop, Fitness Program, Stop-Smoking Support and more.
  • Promoting online tools & resources – be sure employees know they have these resources at their fingertips: Online Care Anywhere, help from myBlueCross member center, health and wellness resources, and more

Planning a communications calendar

Step 1: Review your benefit plan

Gather your Blue Cross benefit plan materials so all of your organization’s plan information is at your fingertips. If you have questions, contact your agent or account representative.

Step 2: Plan your communications effort

Use the communications plan and calendar template below to help you develop a plan for communicating with employees. Be sure to include:

  • All employee communication channels
  • All available programs and features
  • Seasonal health education

Step 3: Choose and customize your messages

Choose the messages that fit with your health plan and goals, and customize those materials with your company name and plan information (where appropriate). Resources include customizable e-mails and newsletter articles. Several topics also include posters, brochures, handouts and more.

These documents contain trademarks and copyrighted material intended for use by Blue Cross and Blue Shield of Minnesota employer groups only. Trademarks and copyrighted text may not be altered, except by Blue Cross employer groups but only where customization is clearly indicated. Any other use is strictly prohibited.Planning materialsStrategies for planning (PDF) Planning template (MS Word) Tips for success (PDF) Get Acrobat Reader ExternalLink

Browse for materials by topic

Expand each category below to see all topics in that category. Within each topic, you’ll find a description and materials you can download and customize. Be sure the materials you choose fit with your organization’s health plan and benefits.

These documents contain trademarks and copyrighted material intended for use by Blue Cross and Blue Shield of Minnesota employer groups only. Trademarks and copyrighted text may not be altered, except by Blue Cross employer groups but only where customization is clearly indicated. Any other use is strictly prohibited.

Consumer-directed health plans

Consumer directed health plan resources

Options Blue HRA Help employees understand the benefits of the plan with a health reimbursement account.

Options Blue HSA Help employees understand the benefits of the plan with a health savings account.

Health education

Health education materials and resources

Choosing Wisely reports Share information from Consumer Reports and leading medical groups about how to avoid unnecessary procedures.

Develop a relationship with your doctor Encourage employees to form a relationship with their doctor so they can get better quality care.

Eating healthy Inspire employees to eat healthier and feel better.

Emergency room use Help employees know when to use the emergency room and when to make a doctor’s appointment.

Generic drugs Help employees understand why they should choose generic drugs whenever possible.

Health care costs 101 Help employees understand what health care really costs.

Health care reform Update employees on important changes in health care.

How insurance works Educate employees on how insurance works.

Managing obesity Encourage employees to maintain or reach a healthy weight.

Physical activity Motivate employees to add some physical activity to their day.

Preventive care Help employees understand how to take advantage of their preventive care screenings.

Safety and preventable injuries Remind employees that simple safety measures can save billions each year.

WalkingWorks Challenge employees to walk for better health.

Health Support

Health support materials and resources

Introduction to Whole Person Health Support Tell employees how Blue Cross supports their individual needs.

24-Hour Nurse Advice Line Let employees know they can get anytime access to professional medical advice.

Dedicated Nurse Support Show how Dedicated Nurses offer personal support to help employees manage their health.

Employee Assistance Program (EAP) Encourage employees to call EAP for help with personal or family issues.

"Find a doctor" web tool Share with your employees how they can shop for health care with the "Find a doctor" web tool.

Fitness Discounts Tell employees they can get up to $20/month credit toward participating club membership.

FluStop How to set up a flu shot clinic at your workplace, and tell employees about it.

Health assessment Encourage employees to take the online health assessment – an important first step in improving their health by understanding their current health status.

Health coaching Help employees reach their health goals through this valuable resource providing individualized health coaching every step of the way.

Health guides Let employees know that when they call Blue Cross, Health Guides provide one-stop help.

Healthy Incentives Encourage employees to improve their health by rewarding them financially for achieving health goals.

Healthy Start Prenatal Support Inform pregnant employees that they can get one-on-one help for a healthier pregnancy.

Online health & wellness resources An employee's one-stop shop for all the health and wellness information they need, including the health assessment, health coaching and so much more.

Stop-Smoking Support Help employees quit tobacco with help from a Quit Coach.

Online resources and products

Online resources and products

Blue Distinction Centers Help employees choose quality and cost-effective specialty care providers.

Health assessment Encourage employees to take the online health assessment – an important first step in improving their health by understanding their current health status.

Health coaching Help employees reach their health goals through this valuable resource providing individualized health coaching every step of the way.

Healthy Incentives Encourage employees to improve their health by rewarding them financially for achieving health goals.

MyBlueCross Encourage employees to register for and use our online service center to manage their health, health plan and costs.

Online Care Anywhere ExternalLink Encourage employees to use Online Care Anywhere.

Online health & wellness resources An employee's one-stop shop for all the health and wellness information they need, including the health assessment, health coaching and so much more.