As the state’s largest and most trusted nonprofit health plan, we work to make a healthy difference in people’s lives. It’s part of our heritage. Blue Cross was founded in 1933 as Minnesota’s first health plan. And today, we continue to carry out the mission we began 80 years ago through our community involvement.
Our community involvement work includes:
The Blue Cross Foundation helps nonprofit groups build healthier communities. We believe that good health is tied to how we live, work and play, not just a lack of disease. Learn more
The Center For Prevention helps improve the health of all Minnesotans. We work with many groups to help prevent disease by focusing on smoking, lack of exercise and poor nutrition. Learn more
Almost 80 percent of our employees volunteer in the community through a program called Heart of Blue. Learn more
Our employees have a proud history of caring for the communities where we live and work. That’s why we created Heart of Blue. This program encourages employees to give their time, talent and resources to their community. In Minnesota, April 19 was declared Heart of Blue Day in honor of the Heart of Blue program.
Our employees give thousands of hours and dollars every year to community projects and nonprofit groups through Heart of Blue. They often use their time, talent and resources to help nonprofits that:
Giving Garden: An example of innovation
We support our employees through company-sponsored volunteering and giving. We also help our “intrapreneurs” (employees that are entrepreneurs within our company) create new ways to serve our communities.
One example is our Community Giving Garden. It’s a garden on the Blue Cross campus where we grow fresh produce for our community. This idea led to a network of 16 (and counting!) company gardens in Minnesota. See how you can start a giving garden (PDF)
More ways employees contributed (in 2012):