Blue Partner program

This program recognizes top agent and agencies with special service and support to help you grow and retain business.

The Blue Partner designation is based on your business size, growth and retention and represents the top 10 percent of agents and agencies that do business with Blue Cross and Blue Shield of Minnesota.

Who qualifies?

The program offers two program levels: Blue Partner and Blue Partner Elite.  Qualification is based performance from February 1 to January 31 of each year.  The Blue Partner program runs from April 1 to April 1 of each year and you must earn the designation yearly.

Blue Partner

Independent agents and agencies and their employees

Blue Partner Elite

Independent agents and agency employees.

See how to qualify (PDF)


How we support you

  • Dedicated service – work with the most experienced service staff to help you serve your clients
  • Learning and development opportunities – access to First to Know webinars and continuing education credits, either reimbursed or at discounted rates
  • Business support – additional support including discounts on hundreds of products and services
  • Recognition – promote your status through ads, window clings, brochures and more

Learn more about benefits (PDF)


Resources we offer you

Contact agency relations at for more information about our Blue Partner program.