Blue Cross Blue Shield of Minnesota

Personal Blue – comprehensive, flexible health care coverage 

For your family’s healthy and security

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Personal Blue fits you and your family

Looking for the predictability of a copay plan? Or maybe just the safety net of catastrophic coverage? With Personal Blue, get comprehensive physical and mental health coverage. See almost any doctor in the country – you’re even covered around the world. Get low rates and coverage options that fit your budget. See plan details.

This health plan is a great fit for people like this:

  • Individuals, families or just the kids
  • Want traditional, comprehensive coverage
  • Want to choose from a range of rate and deductible options

Choose a Blue Cross plan

With Blue Cross, you get the peace of mind of a plan you know and trust, worldwide coverage, savings on prescriptions drugs, hassle-free claims, support to be healthier and more. Join the nearly 3 million other Minnesotans who trust Blue Cross when it counts.

Individual & family plans from Blue Cross
Personal BlueOptions BlueSimply BlueInstaCare
Plan is best for:Individuals & families who want traditional coverageIndividuals & families who want to save for future health care costsYoung adults not considering starting a family

Retirees not yet eligible for Medicare
Need short-term coverage: 30, 60 or 90 days

Need coverage until longer-term plan starts
Key features:Flexible plan optionsWorks with an HSA

Tax advantages
Up to $500 in office visits

No maternity coverage
Immediate coverage

Can only have 365 days of short-term coverage in a 555-day period
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Apply now

Get a health insurance quote and apply online – it’s fast and easy.