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Employee communication resources
Browse for materials by use
Expand each category below to see communication materials.
These documents contain trademarks and copyrighted material intended for use by Blue Cross and Blue Shield of Minnesota employer groups only. Trademarks and copyrighted text may not be altered, except by Blue Cross employer groups but only where customization is clearly indicated. Any other use is strictly prohibited.
Printed materials
What employees need to know about getting a flu shot. Highlights the differences between colds and the flu.
Flu shot recommendations for children and expectant mothers.
What to expect after getting a flu shot.
Explains the benefits of Healthy Start and how to enroll.
Explains how myBlueCross helps employees manage their health, health plan and costs. Hand out at your next employee meeting or put one in each employee’s mailbox. Also available preprinted. Contact your Blue Cross account manager or representative.
To help employees enroll. Also available in printed versions – order from your account representative.
To help employees enroll. Also available in printed versions – order from your account representative.
For employees already enrolled. Also available in printed versions – order from your account representative.
Give to participating employees.
Explains to employees that unnecessary emergency room visits cost us all money.
Explains to employees that unnecessary emergency room visits cost us all money.
Suggests employees spend $7.50 to play racketball vs. $153 for a doctor’s appointment.
Suggests employees spend $7.50 to play racketball vs. $153 for a doctor’s appointment.
Explains to employees that unnecessary emergency room visits cost us all money.
Explains to employees that unnecessary emergency room visits cost us all money.
Encourages employees to call their doctor or use the 24-Hour Nurse Advice Line before going to the emergency room.
Encourages employees to call their doctor or use the 24-Hour Nurse Advice Line before going to the emergency room.
Suggests employees get 25-30 grams of fiber daily to help stay healthy.
Suggests employees get 25-30 grams of fiber daily to help stay healthy.
Suggests employees eat five fruits and vegetables daily to help stay healthy.
Suggests employees eat five fruits and vegetables daily to help stay healthy.
Explain that generics are the same as brand name drugs, but cost less.
Explain that generics are the same as brand name drugs, but cost less.
Suggests employees spend $50 on walking shoes vs. $57,073 on heart bypass surgery.
Suggests employees spend $50 on walking shoes vs. $57,073 on heart bypass surgery.
Explains to employees how much medical procedures really cost.
Explains to employees how much medical procedures really cost.
Explains why employees should get their cholesterol, blood pressure and blood sugar checked regularly.
Explain that generics are the same as brand name drugs, but cost less.
Explain that generics are the same as brand name drugs, but cost less.
Uses the example of wearing a bicycle helmet to show how employees can prevent injuries and help reduce health care costs.
Uses the example of wearing a bicycle helmet to show how employees can prevent injuries and help reduce health care costs.
Uses the example of wearing a protective padding to show how employees can prevent injuries and help reduce health care costs.
Uses the example of wearing a protective padding to show how employees can prevent injuries and help reduce health care costs.
Explains how wearing your seat belt can prevent injuries and help reduce health care costs.
Explains how wearing your seat belt can prevent injuries and help reduce health care costs.
Explains how wearing your seat belt can prevent injuries and help reduce health care costs.
Suggests employees check the nutrition labels of foods they eat.
Suggests employees check the nutrition labels of foods they eat.
Educates employees on how much an employer contributes to the cost of health care.
Educates employees on how much an employer contributes to the cost of health care.
Explains what employees’ health care insurance dollars pay for.
Explains what employees’ health care insurance dollars pay for.
Explains the value of walking each day.
Explains the value of walking each day.
Distribute to employees to help them choose cost-effective specialty care.
Place in employee mailboxes.
A step-by-step guide instructing members and non-members how to access the health assessment and online health coaching programs.
A step-by-step guide instructing members and non-members how to access the health assessment and online health coaching programs.
A step-by-step guide instructing members and non-members how to access the health assessment and online health coaching programs. To be used with employers who have a custom web page.
Frequently asked questions and answers about the health assessment.
Give this handout to employees to help them prepare for the health assessment.
A worksheet that helps employees understand their basic health information and provides questions they can ask their doctor to get the most from each visit.
Explains to employees that health care costs are rising and gives suggestions for helping to keep costs down.
How fraud contributes to the high cost of health care and what employees can do to help.
Answers common questions about what to expect from Health Guides.
Handout to be provided at the Know Your Numbers health screening for those employers offering an incentive on the health assessment.
Handout to be provided at the Know Your Numbers health screening for those employers not offering an incentive on the health assessment.
Answers to questions about the Healthy Incentives program.
Customize these questions and answers for your workplace.
Customize this handout for employees at your open enrollment meeting.
Another option for explaining the benefits of Options Blue.
Give this to employees at your open enrollment meeting.
Hand this out at your open enrollment meeting.
Hand this out at your open enrollment meeting.
Hand this out at your open enrollment meeting.
Give this to employees after they enroll.
Encourage employees to learn how their HSA works by offering a prize to those who get the most answers correct.
Another option for explaining the benefits of Options Blue.
Common questions about the program. Use as a handout or link from an e-mail or Intranet article.
Give to participating employees.
Participating employees can use this log to track their walking for the WalkingWorks program.
Introduces employees to the benefits of the Employee Assistance Program (EAP).
Notify employees when your flu shot clinic will be, and why they should get a shot.
A letter to employees from your organization’s leadership, encouraging them to take the Health Assessment.
Work with your Blue Cross account manager to send this letter to employees in advance of the program’s launch.
Use this to inform employees about myBlueCross online member center and how to register.
Introduces Options Blue to employees a few weeks before they can enroll.
Explains the Blue Cross approach to helping employees quit tobacco and how to get started.
Explains how this resource benefits employees.
For your newsletter or company intranet.
250-word article that describes the benefits of this resource to employees.
500-word article that describes the benefits of this resource to employees.
Introduces employees to the benefits of the Employee Assistance Program (EAP).
Give employees the details – what it is and how it works.
Notify employees when your flu shot clinic will be, and why they should get a shot.
Educates employees on the costs of using the emergency room and encourages them to check with their doctor first.
Explains that when your doctor knows you, he or she can better treat and care for you.
Discusses the benefits of regular exercise and encourages employees to take personal responsibility for their health.
Explains health care premiums and why they’re going up, and what employees can do to help control them.
Explains to employees how much medical procedures really cost.
Educates employees on how much an employer contributes to the cost of health care.
Explains the costs of two ongoing illnesses – obesity and asthma.
Uses the example of wearing a bicycle helmet to show how employees can prevent injuries and help reduce health care costs.
Help keep health care affordable by using generic drugs.
Educates employees on the obesity epidemic and what they can do.
Explains how Health Guides can help employees and how they can reach them.
Use this as an intranet/newsletter article to encourage participation in the Healthy Incentives program.
One is a series of articles about having a healthy and safe pregnancy. This article explains how the Healthy Start program works and how to enroll.
One is a series of articles about having a healthy and safe pregnancy. This article outlines five steps to having a healthy pregnancy.
One is a series of articles about having a healthy and safe pregnancy. This article is about the treatment options and challenges of those facing infertility.
One is a series of articles about having a healthy and safe pregnancy. This article is about reducing the risk of preterm birth.
Emphasizes why it’s important to carry a baby to full-term.
Explains the advantages of breast-feeding.
Encourages moms-to-be to take care of themselves during pregnancy.
Explains how Blue Cross supports employees’ health, including a list of available tools and resources.
Provide employees with information on health and wellness tools, online health coaching programs and how to personalize their dashboard.
Suggestions for keeping costs down.
Introduce employees to Options Blue.
Tell employees the benefits of Options Blue.
Another option for explaining the benefits of Options Blue.
List of forms employees may need to be familiar with for Options Blue HRA.
Hand this out at your open enrollment meeting.
Hand this out at your open enrollment meeting.
Introduce employees to Options Blue.
Tell employees the benefits of Options Blue.
Another option for explaining the benefits of Options Blue.
List of forms employees may need to be familiar with for Options Blue HSA.
Explains the tax advantages of HSAs.
Explains the Blue Cross approach to helping employees quit tobacco and how to get started.
Choose from several articles – use them in your newsletter, Intranet or as an e-mail.
Encourage participation by placing this table tent on lunchroom tables.
Explains to employees that unnecessary emergency room visits cost us all money.
Explains to employees that unnecessary emergency room visits cost us all money.
Suggests employees spend $7.50 to play racketball vs. $153 for a doctor’s appointment.
Suggests employees spend $7.50 to play racketball vs. $153 for a doctor’s appointment.
Explains to employees that unnecessary emergency room visits cost us all money.
Explains to employees that unnecessary emergency room visits cost us all money.
Encourages employees to call their doctor or use the 24-Hour Nurse Advice Line before going to the emergency room.
Encourages employees to call their doctor or use the 24-Hour Nurse Advice Line before going to the emergency room.
Suggests employees get 25-30 grams of fiber daily to help stay healthy.
Suggests employees get 25-30 grams of fiber daily to help stay healthy.
Suggests employees eat five fruits and vegetables daily to help stay healthy.
Suggests employees eat five fruits and vegetables daily to help stay healthy.
Explain that generics are the same as brand name drugs, but cost less.
Explain that generics are the same as brand name drugs, but cost less.
Suggests employees spend $50 on walking shoes vs. $57,073 on heart bypass surgery.
Suggests employees spend $50 on walking shoes vs. $57,073 on heart bypass surgery.
Explains to employees how much medical procedures really cost.
Explains to employees how much medical procedures really cost.
Explains why employees should get their cholesterol, blood pressure and blood sugar checked regularly.
Explain that generics are the same as brand name drugs, but cost less.
Explain that generics are the same as brand name drugs, but cost less.
Uses the example of wearing a bicycle helmet to show how employees can prevent injuries and help reduce health care costs.
Uses the example of wearing a bicycle helmet to show how employees can prevent injuries and help reduce health care costs.
Uses the example of wearing a protective padding to show how employees can prevent injuries and help reduce health care costs.
Uses the example of wearing a protective padding to show how employees can prevent injuries and help reduce health care costs.
Explains how wearing your seat belt can prevent injuries and help reduce health care costs.
Explains how wearing your seat belt can prevent injuries and help reduce health care costs.
Explains how wearing your seat belt can prevent injuries and help reduce health care costs.
Suggests employees check the nutrition labels of foods they eat.
Suggests employees check the nutrition labels of foods they eat.
Educates employees on how much an employer contributes to the cost of health care.
Educates employees on how much an employer contributes to the cost of health care.
Explains what employees’ health care insurance dollars pay for.
Explains what employees’ health care insurance dollars pay for.
Explains the value of walking each day.
Explains the value of walking each day.
Hand this poster in your employee lunchroom or on a bulletin board.
Hang this in your lunchroom or place on your employee bulletin board.
Hang this in your lunchroom or place on your employee bulletin board.
Hang this poster in common areas like your employee lunchroom or bulletin boards.
Explains to employees that unnecessary emergency room visits cost us all money.
Explains to employees that unnecessary emergency room visits cost us all money.
Suggests employees spend $7.50 to play racketball vs. $153 for a doctor’s appointment.
Suggests employees spend $7.50 to play racketball vs. $153 for a doctor’s appointment.
Explains to employees that unnecessary emergency room visits cost us all money.
Explains to employees that unnecessary emergency room visits cost us all money.
Encourages employees to call their doctor or use the 24-Hour Nurse Advice Line before going to the emergency room.
Encourages employees to call their doctor or use the 24-Hour Nurse Advice Line before going to the emergency room.
Suggests employees get 25-30 grams of fiber daily to help stay healthy.
Suggests employees get 25-30 grams of fiber daily to help stay healthy.
Suggests employees eat five fruits and vegetables daily to help stay healthy.
Suggests employees eat five fruits and vegetables daily to help stay healthy.
Explain that generics are the same as brand name drugs, but cost less.
Explain that generics are the same as brand name drugs, but cost less.
Suggests employees spend $50 on walking shoes vs. $57,073 on heart bypass surgery.
Suggests employees spend $50 on walking shoes vs. $57,073 on heart bypass surgery.
Explains to employees how much medical procedures really cost.
Explains to employees how much medical procedures really cost.
Explains why employees should get their cholesterol, blood pressure and blood sugar checked regularly.
Explain that generics are the same as brand name drugs, but cost less.
Explain that generics are the same as brand name drugs, but cost less.
Uses the example of wearing a bicycle helmet to show how employees can prevent injuries and help reduce health care costs.
Uses the example of wearing a bicycle helmet to show how employees can prevent injuries and help reduce health care costs.
Uses the example of wearing a protective padding to show how employees can prevent injuries and help reduce health care costs.
Uses the example of wearing a protective padding to show how employees can prevent injuries and help reduce health care costs.
Suggests employees check the nutrition labels of foods they eat.
Suggests employees check the nutrition labels of foods they eat.
Explains how wearing your seat belt can prevent injuries and help reduce health care costs.
Explains how wearing your seat belt can prevent injuries and help reduce health care costs.
Explains how wearing your seat belt can prevent injuries and help reduce health care costs.
Educates employees on how much an employer contributes to the cost of health care.
Educates employees on how much an employer contributes to the cost of health care.
Explains what employees’ health care insurance dollars pay for.
Explains what employees’ health care insurance dollars pay for.
Encourage participation in the Know Your Numbers health screening by hanging this poster in common areas like your employee lunch room or bulletin board.
Hang this is your employee lunchroom or on your employee bulletin board to tell your employees about Healthy Start prenatal support.
Hold a meeting to explain Options Blue to employees and use this template to let them know when it is.
Hang this in your lunchroom or on your employee bulletin board.
Hang this in your lunchroom or on your employee bulletin board.
Order “Get the shot” stickers to give to employees who get a shot.
Encourage participation by placing this table tent on lunchroom tables.
Explains to employees that unnecessary emergency room visits cost us all money.
Explains to employees that unnecessary emergency room visits cost us all money.
Suggests employees spend $7.50 to play racketball vs. $153 for a doctor’s appointment.
Suggests employees spend $7.50 to play racketball vs. $153 for a doctor’s appointment.
Explains to employees that unnecessary emergency room visits cost us all money.
Explains to employees that unnecessary emergency room visits cost us all money.
Encourages employees to call their doctor or use the 24-Hour Nurse Advice Line before going to the emergency room.
Encourages employees to call their doctor or use the 24-Hour Nurse Advice Line before going to the emergency room.
Suggests employees get 25-30 grams of fiber daily to help stay healthy.
Suggests employees get 25-30 grams of fiber daily to help stay healthy.
Suggests employees eat five fruits and vegetables daily to help stay healthy.
Suggests employees eat five fruits and vegetables daily to help stay healthy.
Explain that generics are the same as brand name drugs, but cost less.
Explain that generics are the same as brand name drugs, but cost less.
Suggests employees spend $50 on walking shoes vs. $57,073 on heart bypass surgery.
Suggests employees spend $50 on walking shoes vs. $57,073 on heart bypass surgery.
Explains to employees how much medical procedures really cost.
Explains to employees how much medical procedures really cost.
Explains why employees should get their cholesterol, blood pressure and blood sugar checked regularly.
Explain that generics are the same as brand name drugs, but cost less.
Explain that generics are the same as brand name drugs, but cost less.
Uses the example of wearing a bicycle helmet to show how employees can prevent injuries and help reduce health care costs.
Uses the example of wearing a bicycle helmet to show how employees can prevent injuries and help reduce health care costs.
Uses the example of wearing a protective padding to show how employees can prevent injuries and help reduce health care costs.
Uses the example of wearing a protective padding to show how employees can prevent injuries and help reduce health care costs.
Suggests employees check the nutrition labels of foods they eat.
Suggests employees check the nutrition labels of foods they eat.
Explains how wearing your seat belt can prevent injuries and help reduce health care costs.
Explains how wearing your seat belt can prevent injuries and help reduce health care costs.
Explains how wearing your seat belt can prevent injuries and help reduce health care costs.
Educates employees on how much an employer contributes to the cost of health care.
Educates employees on how much an employer contributes to the cost of health care.
Explains what employees’ health care insurance dollars pay for.
Explains what employees’ health care insurance dollars pay for.
Explains the value of walking each day.
Explains the value of walking each day.
Provide bottled water (that you purchase) and attach these Healthy Start wrappers the day your program launches or at an employee health fair.
Electronic communications
Provides the phone number and benefits of using this resource.
Highlights the benefits to employees.
Explains to employees when they should consider calling for help and provides a phone number.
Give employees the details – what it is and how it works.
Suggested use: Weekly for the two weeks prior to the FluStopSM clinics.
Use this e-mail to instruct members and non-members on the benefits of taking the online health assessment and how to access it.
A more detailed e-mail message combining both access to the online health assessment and health coaching programs.
This e-mail explains the importance of taking the health assessment.
Suggests employees take action to improve their own health to help keep health care costs down for everyone.
Explains how watching your weight helps prevent ongoing illness.
Explains that when your doctor knows you, he or she can better treat and care for you.
Educates employees on the costs of using the emergency room and encourages them to check with their doctor first.
Explains to employees how much medical procedures really cost.
Educates employees on how much an employer contributes to the cost of health care.
Help keep health care affordable by using generic drugs.
Uses the example of wearing a bicycle helmet to show how employees can prevent injuries and help reduce health care costs.
Educates employees on the obesity epidemic and what they can do.
Explains why premiums are increasing and what employees can do to help control costs.
Explains how Health Guides can help employees and how to reach them.
Encourage participation in the Know Your Numbers health screening.
Encourage participation in the health assessment and online health coaching programs.
Customize this message and use it quarterly to remind employees how to enroll.
Explains how Blue Cross supports employees’ health, including a list of available tools and resources.
A wealth of time-saving health and wellness information is available at members' fingertips by logging in to myBlueCross.
Use this article as one in a series of tips on how to understand the features of an HRA.
Use this article as one in a series of tips on how to submit claims and get reimbursed faster.
Use this article as one in a series of tips on how to submit claims and get reimbursed faster.
Use this article as one in a series of tips on how to submit claims and get reimbursed faster.
Use this article as one in a series of tips on how to submit claims and get reimbursed faster.
Use this article as one in a series of tips on how to submit claims and get reimbursed faster.
Use this article as one in a series of tips on how to submit claims and get reimbursed faster.
Use this article as one in a series of tips on how to submit claims and get reimbursed faster.
Explains the Blue Cross approach to helping employees quit tobacco and how to get started.
For your newsletter or company intranet.
Bullet points of benefits to employees.
Explains to employees when they should consider calling for help and provides a phone number.
Suggested use: Post on Intranet 2-4 weeks prior to the FluStopSM clinics. Link to Q&A from this article.
Explains how Health Guides can help employees and how to reach them.
Use this article quarterly to remind employees how to enroll.
Explains the Blue Cross approach to helping employees quit tobacco and how to get started.
Take a guided tour of myBlueCross. Add this link to an employee e-mail or Intranet article.
Member Bridgette shares her success story with Healthy Start Prenatal Support. Approx. 3 minutes.
Member Deb shares her story about Blue Cross networks and customer service. Approx. 3 minutes.
Member Bonnie shares her Stop-Smoking Support success story. Approx. 3 minutes.
Member John shares his weight loss and healthier eating success story. Approx. 3 minutes.
Helps employees understand consumer-directed plans and their advantages with examples, calculators and quizzes.
Planning / implementation
Create a plan for all materials, and use these strategies for successful communication.
Create a plan for all materials, and use these tips for successful communications.
A complete plan for introducing the Health Assessment at your workplace.
Plan to deliver key messages throughout the year to help employees understand and embrace Options Blue. Use this sample communications plan to guide your own planning.
This checklist helps you implement and track your plan.
This checklist helps you implement and track your plan
A sample timeline for delivering messages.
Communications tips and strategies for telling employees about Options Blue.
A complete plan for telling employees about Healthy Start Prenatal Support.
Learn about the program, how it works and tips for success.
Give to your managers to get them up to speed on how Dedicated Nurse Support works, and how it benefits employees.
Explains EAP and its advantages to managers.
Notify managers when your flu shot clinic will be, and why employees should get a shot.
Explain to managers what Health Guides do so they can answer questions from employees.
Introduces managers to Options Blue and its benefits to employees.
Explains Stop-Smoking Support to managers so they can answer employees’ questions.
Participating employees can use this log to track their walking.
