Healthy Start® Prenatal Support is a phone-based program that helps moms-to-be learn what they need to know to have the healthiest pregnancy possible. The program has generated a 29% lower incidence of preterm births than national rates.*
Use these materials to tell your employees about Healthy Start.
*National rates reported by the National Center for Health Statistics. Based on 2007 Healthy Start program outcomes in comparison to 2006 national outcomes from the National Center for Health Statistics.
Planning and checklists
Communications plan (PDF) — A complete plan for telling employees about Healthy Start.
Healthy Start brochure (PDF) — Explains the benefits of Healthy Start and how to enroll.
E-mails / Intranet articles
Intranet/e-mail message (MS Word) —Customize this message and use it quarterly to remind employees how to enroll.
Letters / memos
Sample announcement letter (PDF) — Work with your Blue Cross account manager to send this letter to employees in advance of the program’s launch.
Your pregnancy: every week counts (MS Word) — Emphasizes why it’s important to carry a baby to full-term.
Breast-feeding is still best (MS Word) — Explains the advantages of breast-feeding.
Pregnancy is a perfect time to exercise and eat well (MS Word) — Encourages moms-to-be to take care of themselves during pregnancy.
Having a baby? Get off to a healthy start. (MS Word) — Outlines five steps to having a healthy pregnancy.
There’s hope for couples unable to get pregnant (MS Word) — Discusses the treatment options and challenges of those facing infertility.
Reducing the risk of preterm birth (MS Word) — Explains how to lower the risk of preterm birth.
Now Available! The Healthy Start Prenatal Support Program (MS Word) — Explains how the Healthy Start program works and how to enroll. Work with your account manager to send this letter to employees in advance of the program’s launch.
Expecting? Know what to expect (PDF) — Hang this is your employee lunchroom or on your employee bulletin board.
Water bottle wrapper
Drink 64 ounces a day to have healthy pregnancy (PDF) — Provide bottled water (that you purchase) and attach these Healthy Start wrappers the day your program launches or at an employee health fair.