As the state’s oldest, largest and most-trusted nonprofit health plan, Blue Cross and Blue Shield of Minnesota welcomes the opportunity and responsibility to improve the health of Minnesotans and their communities.
It’s part of our heritage. Blue Cross was chartered in 1933 as Minnesota’s first and only nonprofit health plan. And we continue to carry out our mission to make a healthy difference in people’s lives.
Together with the Blue Cross Foundation and Prevention Minnesota , we develop initiatives that raise awareness about Minnesota’s leading health concerns, and we create solutions to help address these issues. Visit our public policy section to learn more about the issues.
Heart of Blue, our employee-led volunteer and giving program , is an important way in which we work to meet our mission. Approximately 80 percent of Blue Cross employees volunteer in the community.
In recognition of our commitment to philanthropy and volunteerism, Blue Cross and Blue Shield of Minnesota was selected as the sole Minnesota organization to receive a national Jefferson Award in 2009.
Employees at Blue Cross and Blue Shield of Minnesota have a proud history of caring for the communities in which we live and work. We’re passionate about our mission of making a healthy difference in people’s lives.
That’s why we created our Heart of Blue Program (PDF) to support employees who give their time, talent and resources to nonprofit community organizations. The Heart of Blue program was recognized by the State of Minnesota for outstanding commitment to community service, proclaiming April 19, 2012, Heart of Blue Day.
Innovation is encouraged
Blue Cross not only supports employee volunteerism and giving through company sponsored activities, we also support our employees as intrapreneurs (entrepreneurs within), encouraging employees who are innovative in initiating new ways to serve the community.
One example of such intrapreneurship is our Blue Cross Community Giving Garden, an onsite garden providing fresh produce to hungry people in our community. Interested? Learn how our Blue Cross Giving Garden (PDF), now a catalyst for a network of 15 Minnesota corporate giving gardens, can be replicated in your community.
The following are just a few of our employees’ accomplishments. For more information, see the Heart of Blue Community Involvement Report (PDF).
Recent contributions: For the health of all
Each year, Blue Cross employees contribute thousands of hours and dollars to community projects and nonprofit organizations through Heart of Blue. In 2012 their time, talent and resources supported nonprofits that:
2012 highlights include:
The Blue Cross and Blue Shield of Minnesota Foundation is focused on helping nonprofit organizations create healthier communities.
At the Foundation, we believe that health is a state of complete physical, mental and social well being and not merely the absence of disease. Good health is also tied to the day-to-day conditions in which we live, work and play. That’s why we give grants and leadership support to nonprofit organizations that focus on early childhood development, housing, social connectedness and the environment.
The Foundation is the state’s largest grantmaking foundation exclusively dedicated to improving health in Minnesota. We’ve awarded more than $25 million since 1986.
To learn more about the Foundations’ work, you can see videos of five organizations working to improve health across the state. The videos are available at bcbsmnfoundation.org or on the Foundation’s YouTube channel .
Programs featured include:
The Center for Prevention at Blue Cross and Blue Shield of Minnesota delivers on Blue Cross’ long-term commitment to improve the health of all Minnesotans by tackling the leading root causes of preventable death and disease: tobacco use, lack of physical activity and unhealthy eating.
Funded through proceeds from Blue Cross’ historic lawsuit against the tobacco industry, we collaborate with organizations statewide to help build vibrant communities where healthy choices are easier and more accessible.
Visit Prevention Minnesota for more information.